Digital Marketing Service Pricing
Understand how digital marketing services are priced and find the right package for your business needs
How Digital Marketing Services Are Priced
Digital marketing pricing varies widely based on your business goals, industry, competition, and the scope of services needed. Most agencies and freelancers use a combination of pricing models:
Monthly Retainer: A fixed monthly fee for a set of defined services
Project-Based: A one-time fee for specific projects like website redesign
Performance-Based: Payment tied to specific results or KPIs
Hourly Rates: Payment based on time spent on your project
Factors That Influence Pricing
Campaign Scope
The number of channels, target audience size, and geographical focus all impact pricing. Local campaigns cost less than national or international efforts.
Industry Competition
Highly competitive industries (e.g., insurance, legal) often have higher CPCs, making marketing more expensive than in niche markets.
Services Included
Comprehensive packages including SEO, PPC, social media, and content creation cost more than single-service plans.
Common Pricing Tiers
Starter Package
- Social Media Management (2 platforms)
- Basic SEO Optimization
- 4 Blog Posts Monthly
- Monthly Performance Report
- Email Support
Professional Package
- Social Media Management (4 platforms)
- Comprehensive SEO Strategy
- 8 Blog Posts Monthly
- Google Ads Management ($500 ad spend included)
- Weekly Performance Reports
- Priority Support
Enterprise Package
- Full-Channel Management
- Advanced SEO & Content Strategy
- 16 Blog Posts Monthly
- PPC Management ($1,000 ad spend included)
- Conversion Rate Optimization
- Custom Analytics Dashboard
- Dedicated Account Manager
Estimate Your Digital Marketing Costs
Estimated Monthly Investment
This is a rough estimate based on your selections. Contact us for a precise quote.